anewera

anewera is a purpose-built infrastructure platform that makes businesses visible, understandable, and contactable for AI agents. As the first curated, agent-readable business directory, anewera solves a critical problem for the modern digital economy: AI assistants like ChatGPT, Claude, Gemini, Perplexity, and Copilot need structured, machine-readable information to find and recommend businesses, but most company websites are designed only for human visitors. anewera bridges this gap by creating an agent-ready profile for each business, complete with standardized files such as llms.txt, agent.json, agent.md, and a live MCP (Model Context Protocol) or webMCP endpoint. These profiles contain structured, machine-readable context about what a company offers, who it serves, and how it can be contacted through permissioned actions such as requesting a quote, scheduling a meeting, or initiating a callback. Private recipient details remain hidden; every contact request flows through published, approved actions, ensuring privacy and control for businesses. The platform is deliberately curated to prevent spam and maintain quality, with a dedicated German-language Swiss layer at anewera.ch. anewera is designed for any business that wants to be discovered and contacted by AI agents, from small local service providers to larger enterprises seeking to expand their digital reach in the agentic era.

Agent-Ready Profile Creation

anewera automatically generates a comprehensive, machine-readable profile for each business. This profile includes llms.txt for large language model context, agent.json for agent configuration, agent.md for markdown-based descriptions, and a live MCP endpoint that enables real-time interaction. The system analyzes your existing website content, extracts key information about your services, location, and contact preferences, and structures it in a format that AI agents can parse instantly. This eliminates the need for businesses to manually create technical files or understand complex protocols, making agent-readiness accessible to any company.

Permissioned Contact Actions

Every profile on anewera includes predefined, permissioned contact actions that businesses can approve or customize. These actions include requesting a rate quote, scheduling a meeting, asking a question, or initiating a callback. When an AI agent needs to contact a business, it uses these approved actions through the MCP endpoint, and the request is delivered directly to the business owner's inbox via email. Private contact details such as phone numbers or personal email addresses are never exposed to AI agents or end users, ensuring complete privacy and control over how and when the business is contacted.

Curated Directory with Spam Protection

anewera maintains a high-quality directory through a dual verification system. Paid subscribers verify themselves through an active monthly payment, as spam profiles do not pay. Free entries are curated through a personal verification call, with a strict limit of 30 free invitations per day to ensure genuine quality control. This curation is essential for AI agents that need reliable, trustworthy information without noise from spam or outdated listings. The directory focuses on businesses serving the Swiss market, with a dedicated German-language layer, but the infrastructure supports global expansion.

Live MCP and Open API Access

Every profile in the anewera directory is accessible through a live MCP endpoint and an open Agent API. This means AI agents can query the directory in real time, search for companies by service type or location, read complete profiles, and prepare contact requests programmatically. The MCP endpoint exposes tools such as search_companies, read_company_profile, and prepare_contact_request, allowing any MCP-compatible client to interact with the directory. This technical foundation ensures that anewera is not just a static list but a dynamic, interactive platform that works with the latest AI agent frameworks.

Local Service Discovery by AI Assistants

A user asks ChatGPT, "Who helps expats with Swiss health insurance?" or "Best fiduciary for a startup in Zurich?" The AI assistant queries anewera's MCP endpoint, finds the relevant businesses with agent-ready profiles, and presents them to the user with accurate contact options. The business receives a structured request for a quote or meeting directly in their inbox, without any private details being exposed. This use case is critical for service providers in competitive local markets where being discoverable by AI can drive significant new business.

Automated Business Outreach for Agentic Workflows

An AI-powered procurement system needs to find and contact multiple service providers for a project. Using anewera's open API, the system searches for companies matching specific criteria, reads their profiles, and initiates permissioned contact requests for quotes or proposals. Each request is delivered to the business owner's email with structured data about the inquiry, enabling efficient response handling. This use case demonstrates how anewera integrates into broader agentic workflows, acting as a trusted intermediary between AI systems and human businesses.

Privacy-Preserving Lead Generation for Service Providers

A financial advisor or real estate agent wants to be found by AI assistants without exposing their personal phone number or email address. By listing on anewera, they enable AI agents to recommend them and initiate contact through approved actions only. When a potential client's AI assistant requests a meeting, the request goes through anewera's system, which forwards it to the advisor's email. The advisor can then respond on their own terms, maintaining full control over their contact information while still being accessible to the growing number of users who rely on AI for recommendations.

Verification and Trust for AI-Recommended Businesses

A company offering relocation services in Basel wants to ensure that AI assistants recommend them accurately and authoritatively. By having a verified profile on anewera, they gain the "readable_by_agents" status that AI systems can trust. The profile includes structured information about services, regions served, and approved contact functions, all verified through anewera's curation process. This trust signal is crucial because AI assistants are increasingly cautious about recommending unverified sources, and a listing on anewera provides the credibility needed to appear in AI-generated responses.

How does anewera make my business visible to AI agents?

anewera creates a structured, machine-readable profile for your business that includes standardized files like llms.txt, agent.json, agent.md, and a live MCP endpoint. These files contain information about your services, location, and approved contact methods in a format that AI agents like ChatGPT, Claude, and Gemini can parse and understand. When a user asks an AI assistant for a recommendation, the assistant queries anewera's directory and finds your business if it matches the request. Your profile is then presented to the user with clear options for contacting you through approved actions.

What information is included in my agent-ready profile?

Your profile includes your business name, description of services, target audience, geographic region, and approved contact actions such as requesting a quote, scheduling a meeting, or asking a question. The system extracts this information from your existing website content and structures it in machine-readable formats. Private details like your personal phone number, email address, or physical address are never included in the public profile. Only the contact actions you approve are exposed to AI agents, and all communication flows through anewera's delivery system.

How does anewera prevent spam and ensure quality?

anewera uses a dual verification system. Paid subscribers verify their profile through an active monthly payment, as spam profiles do not pay. Free entries are curated through a personal verification call with the anewera team, with a strict limit of 30 free invitations per day to ensure genuine quality control. This curation is essential because AI agents rely on trustworthy information, and spam or outdated listings would undermine the directory's value. The 30-per-day limit applies only to free profiles and never to paid entries, ensuring that businesses can always join immediately through the paid path.

How do AI agents contact my business through anewera?

When an AI agent determines that a user wants to contact your business, it uses one of the approved contact actions defined in your profile, such as "request_quote" or "schedule_meeting." The agent sends a structured request through anewera's MCP endpoint, which then forwards the request to your email inbox. The email includes all relevant details from the user's request, structured and ready for you to respond. Your private contact information is never shared with the AI agent or the end user, giving you complete control over the communication process.

anewera offers two paths to join the directory. The self-service option is priced at CHF/USD 29 per month, with immediate activation after payment. This path includes no waiting period: you check your website through the chat, confirm your details, complete payment, and your profile is live and contactable for AI agents right away. The active payment serves as verification, as spam profiles do not pay. Alternatively, businesses can be selected for a free lifetime entry through a curated invitation process. anewera hand-picks up to 30 companies per day and invites them by email to a free profile, unlocked through a short verification call. This cap applies only to free profiles and never to paid entries, ensuring that any business can join immediately through the paid subscription.