max

Max is an AI agent that finds B2B buyers by detecting high-intent signals and automating personalized outreach for sales teams.

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Published on:

June 13, 2026

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max application interface and features

About max

max is an autonomous AI sales agent designed to function as a complete B2B prospecting solution. Unlike traditional sales tools that require users to manually stitch together separate platforms for data enrichment, lead generation, intent monitoring, and copywriting, max operates as a single, integrated agent that handles the entire prospecting workflow end to end. The product is built for founders, SDRs, and revenue teams who want to build pipeline without the administrative busywork that typically consumes sales professionals time. By automating the detection of high intent buyers, the mapping of go to market strategy, and the creation of personalized cold outreach, max enables sales teams to focus on closing deals rather than sourcing leads. The agent works alongside your existing sales team, not instead of it, giving users full control to review suggestions or let max operate autonomously. With capabilities that include analyzing your website to build an ideal customer profile, monitoring LinkedIn and other platforms for real time buying signals like hiring sprees, funding rounds, and new executive hires, and automatically enriching every lead with verified contact information, max delivers warm, qualified leads directly to your inbox or Slack daily. The product is trusted by over 600 sales teams and has been shown to cut prospecting time by as much as 80 percent, making it a powerful addition to any modern sales stack.

Features of max

AI Powered ICP Filtering

max automatically analyzes your website to understand your business model, target industry, company size, and ideal customer demographics. Based on this analysis, the agent builds a dynamic ideal customer profile that filters every potential lead against your specific criteria. This ensures that only leads matching your target audience are surfaced, eliminating the need for manual qualification and significantly improving lead quality over volume based approaches.

Intent Signal Monitoring

max continuously monitors the web for high intent buying signals that indicate when a prospect is actively in the market for your solution. The agent tracks LinkedIn profile activity, company page engagement, reactions, comments, hiring sprees, fresh funding announcements, new executive hires, and product launches. When a signal is detected, max captures it in real time and delivers the lead to you with full context about why the lead was sourced.

Profile Enrichment

Every lead that max delivers comes fully enriched with verified contact information and company context. This includes verified email addresses, direct phone numbers, LinkedIn profile links, company size, industry, location, and job titles. The enrichment process eliminates the need for manual research or separate data provider subscriptions, giving sales teams everything they need to reach out immediately without digging for additional information.

Seamless Integrations

max integrates directly with popular sales tools including Overloop, Instantly, and Lemlist for automated lead pushing. For teams with custom workflows, the agent supports Zapier, Make, and any webhook connection to existing sales stacks. This flexibility ensures that max fits into your current sales technology ecosystem without requiring major changes to established processes.

Use Cases of max

Automated Daily Lead Sourcing for SDR Teams

SDR teams can use max to replace the tedious process of manually scrolling LinkedIn, researching companies, and building target lists. Every morning, max delivers a fresh batch of high intent leads directly to the team inbox or Slack, complete with enrichment data and the specific signals that triggered the lead. This allows SDRs to start their day with warm, qualified prospects ready for outreach rather than spending hours on prospecting activities.

Real Time Intent Based Outbound Campaigns

Revenue teams can leverage max to catch buying signals before competitors do and act on them immediately. When a prospect posts about a relevant topic, changes jobs, or engages with competitor content, max alerts the team in real time. This enables sales professionals to craft timely, personalized outreach that references the specific signal, dramatically increasing reply rates and conversion compared to generic cold email campaigns.

Founder Led Sales for Early Stage Startups

Founders who need to build pipeline but lack a dedicated sales team can use max to automate their entire prospecting workflow. By simply providing their website, max builds the ICP, monitors for signals, and delivers enriched leads. Founders can then focus their limited time on high value conversations rather than administrative lead generation tasks, making it possible to maintain a consistent pipeline without hiring additional headcount.

Scaling Outbound for Growth Stage Companies

As companies scale their outbound efforts, maintaining lead quality becomes increasingly difficult. max helps growth stage teams maintain high standards by automatically filtering leads against the ICP and only surfacing those with clear buying intent. This prevents the common problem of spray and pray tactics where sales teams blast generic emails to large lists with poor targeting, instead ensuring every outreach is personalized and relevant.

Frequently Asked Questions

How does max determine which leads are high intent?

max monitors multiple signals across the web including LinkedIn profile activity, company page engagement, hiring announcements, funding news, executive changes, and product launches. The agent cross references these signals against your ideal customer profile and scores each lead based on how closely they match your target criteria. Only leads that demonstrate clear buying intent and fit your ICP are delivered to your inbox or Slack.

Do I need to connect my CRM or sales tools to use max?

No, you can start using max immediately without any integrations. Leads are delivered directly to your email inbox and Slack channel with all enrichment data included. However, if you want to automate the flow of leads into your CRM or outbound tools, max offers direct integrations with Overloop, Instantly, and Lemlist, as well as Zapier, Make, and webhook connections for custom workflows.

How long does it take to set up max?

Setup takes approximately two minutes. You simply provide your website URL, and max automatically analyzes your business to build your ideal customer profile. From there, the agent begins monitoring for intent signals and delivering leads. Most users have enriched leads flowing into their tools within an hour of initial setup.

Can I review leads before max sends outreach?

Yes, max is designed to work alongside your sales team, not replace it. You have full control to review every lead that max surfaces and decide whether to approve, modify, or reject the suggestions. You can also configure max to operate autonomously if you prefer a fully automated workflow. The agent adapts to your preferred level of involvement.

Pricing of max

max offers two pricing tiers. The Starter plan is priced at 79 EUR per month when billed annually, which includes 100 leads sourced every month (approximately 5 per day) and features LinkedIn monitoring, AI enrichment, ICP filtering, and integrations. The Pro plan is available for teams that need higher lead volumes and additional capabilities. All prices are in EUR and can be paid in your local currency at checkout. Yearly billing includes two months free compared to monthly billing.

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