Videowise

Videowise is a comprehensive, AI-powered video commerce platform specifically designed for ecommerce brands and retailers seeking significant conversion rate optimization uplifts. The platform transforms video from passive content into a direct, measurable revenue driver across the entire customer journey. Videowise enables brands to embed shoppable videos on product detail pages (PDPs), homepages, and collection pages, run live shopping events with real-time checkout, and generate studio-quality product visuals using artificial intelligence. The platform also automatically repurposes user-generated content (UGC) and live stream replays into short, high-performing clips. A key differentiator is its full revenue attribution capability, providing brands with clear, actionable insights into exactly which videos are driving sales and influencing growth. Trusted by over 4,000 brands and retailers, Videowise is recognized as the highest 5-star rated video commerce platform on G2, Shopify, and TrustPilot. It is built for modern ecommerce teams looking to scale video production without scaling headcount, leverage AI for media management and content creation, and convert more shoppers at every touchpoint. The platform consistently delivers measurable results, including documented increases in conversion rates, average order values, and revenue per session for its clients.

Shoppable Videos

This feature sets the benchmark for conversion uplift by turning every video into a direct path to purchase. Videowise allows brands to seamlessly embed interactive, shoppable videos across product detail pages, collection pages, and other key moments in the buyer journey. Shoppers can click on products within the video to add them to their cart without leaving the page, significantly reducing friction and increasing the likelihood of a sale. This creates a fluid, engaging shopping experience that directly correlates with higher conversion rates.

Live Shopping

Videowise establishes a new standard in live selling by enabling brands to sell in real time across multiple channels simultaneously. The platform supports hosting live shopping events with integrated, real-time checkout functionality. Crucially, the value extends beyond the live event itself, as Videowise automatically converts live streams into shoppable replays and on-demand experiences. This allows brands to continue converting viewers long after the stream has ended, maximizing the return on every live production investment.

AI Media Library

This feature serves as the intelligence layer for all video assets within the platform. The AI Media Library automatically analyzes and understands every video uploaded, making them instantly searchable and organized by content, products featured, and performance metrics. This eliminates the manual work of tagging and sorting, making it easy for teams to find and reuse high-performing video assets across different campaigns, channels, and departments. It ensures that no video content is ever lost or underutilized.

AI Clips

Videowise AI automatically breaks down long-form video content, such as live streams or creator videos, into multiple high-performing, reusable short clips. This feature turns every single video into an infinite source of growth assets. These AI-generated clips are optimized for use in digital ads, on product detail pages, and across various sales channels. This dramatically scales content production without requiring additional headcount, allowing brands to maintain a constant stream of fresh, engaging video content.

Boosting Conversion Rates on Product Pages

An ecommerce brand can use Videowise to replace static product images on their PDPs with shoppable video carousels. By embedding videos that demonstrate product features, usage, and benefits, and making those products clickable for instant purchase, the brand creates a compelling and frictionless shopping experience. This strategy directly addresses shopper intent at the point of decision, leading to measurable increases in conversion rates, as evidenced by clients like WONDERSKIN who saw up to a 26% CVR boost.

Generating New Revenue with Live Shopping Events

A fashion or lifestyle brand can leverage Videowise to host live shopping events where hosts showcase products in real time. Viewers can watch the stream on the brand's website and simultaneously add featured items to their cart for immediate checkout. After the event, the live stream is automatically converted into a shoppable replay, allowing customers who missed the live event to still purchase the products. This use case has generated millions in new revenue for brands like Skullcandy and others.

Scaling Content Production with AI

A fast-growing brand with a limited marketing team can use the AI Studio feature to generate studio-quality product videos from simple product images. Simultaneously, the AI Clips feature can automatically break down a single 30-minute influencer collaboration video into 10 to 15 short, high-performing clips for social media ads and PDPs. This allows the brand to scale its video content output exponentially without needing to hire additional videographers, editors, or content managers.

Managing and Repurposing User-Generated Content

A brand with a strong social media presence can use the UGC Hub to automatically collect, manage, and control usage rights for all the video content their customers create. The AI Media Library then organizes this content, making it searchable by product or theme. The brand can then easily repurpose the best-performing UGC into shoppable videos for their website or use the AI Clips feature to create targeted ad creatives, ensuring authentic customer content drives measurable revenue.

How does Videowise attribute revenue to specific videos?

Videowise provides full revenue attribution across every video asset. The platform tracks the entire customer journey from video view to checkout, allowing brands to see precisely which videos led to a sale, influenced a purchase, or contributed to overall revenue. This data is presented in clear, actionable performance analytics dashboards, enabling brands to identify their top-performing content and optimize their video strategy based on concrete financial metrics.

Can Videowise integrate with my existing ecommerce platform?

Yes, Videowise is designed to integrate seamlessly with major ecommerce platforms, with a particularly strong and highly-rated integration with Shopify. The platform is built to embed shoppable videos directly onto product detail pages, homepages, and collection pages without requiring complex coding. This ensures that brands can add powerful video commerce capabilities to their existing tech stack without disrupting their current operations.

What types of video content can I use with Videowise?

Videowise is highly versatile and supports a wide range of video content types. Brands can upload and make shoppable any existing video content, including professional product demos, influencer collaborations, and user-generated content from social media. The platform also enables the creation of new content through its AI Studio (generating videos from images) and its Live Shopping feature (creating shoppable replays from live streams).

How does Videowise help with user-generated content management?

Videowise offers a dedicated UGC Hub that simplifies the entire lifecycle of user-generated content. The platform uses social listening to automatically collect videos where your brand is mentioned across social media. It provides tools to manage, organize, and control usage rights for this content. Once rights are secured, the UGC can be easily imported into the AI Media Library, made shoppable, and deployed across your website and ad channels, turning authentic customer content into a powerful sales tool.